NAIROBI, Kenya, Feb 24 – Regional retailer, Nakumatt Holdings, has drawn out a record, Sh30 million, worth of school fees cheques as part of its popular back to school smart points redemption scheme.
A report released by Nakumatt indicates that 2,850 cheques were drawn to various local schools countrywide during the 2014 first term.
According to Nakumatt Holdings Managing Director, Atul Shah, the number of cheques drawn this season represents a 45 percent growth from the average rate registered during the three school terms last year.
The unique redemption program is one of the numerous benefits extended to loyal Nakumatt Smart card and Nakumatt Global cardholders who can redeem their accumulated Smart points for school fees cheques drawn in favour of the shopper’s school of choice.
This season, Nakumatt Smart Card holders enjoyed a Sh2 per point redemption and an extra 10 percent free top up donation by Nakumatt Holdings as part of the retailer’s commitment to boost academic development in Kenya.
While commenting on the redemption plan for school fees program, Shah explained that the program is open to all shoppers including those who may not necessarily have school going children. Such smart shoppers, he said, may choose to redeem their points in favour of a needy friend, their domestic workers, family and colleagues.
“The Nakumatt Smart Points for School fees redemption programme is an effective avenue to extend your gratitude to your neighbour, friend, domestic staff, or even colleague and goes a long way in relieving them of their school fees burden,” Shah noted.
And added: “all Nakumatt Smart Card holders are encouraged to routinely redeem their accumulated points at every start of a school term as part of their value added benefits for shopping at Nakumatt.”
Nakumatt Smart Card and Nakumatt Global cardholders enjoy various benefits, which include discounts, earning extra points on purchase of products and higher redemption value for products during specific offer periods.
Nakumatt late last year embarked on a strategic process to upgrade the Nakumatt Smart Loyalty card as part of the retailer’s efforts to deepen customer loyalty. In partnership with Kenya Commercial Bank and Diamond Trust Bank Nakumatt Holdings Limited launched the Nakumatt Global Prepaid MasterCard card, which is an EMV compliant multipurpose loyalty card. The new Nakumatt Global Prepaid MasterCard provides a range of enhanced benefits and security features.
With the multicurrency Nakumatt Global Prepaid MasterCard, cardholders accumulate their smart points for all purchases made across Nakumatt outlets. Nakumatt Global Prepaid MasterCard cardholders also earn smart points for purchases made with the card at any of the over 35.9 million acceptance points, including 2.1 million ATMs, where MasterCard is, accepted worldwide.