Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
An aerial view of evening traffic in Shanghai/AFP


China’s smaller cities see holiday box office boom

An aerial view of evening traffic in Shanghai/AFP

An aerial view of evening traffic in Shanghai/AFP

HANGZHOU, Feb 12 – China’s small and medium-sized cities saw a rise in Spring Festival box office sales as tens of millions of city-dwelling movie fans rushed back to their hometowns for the holiday.

Dadi Digital Cinema, a chain with cinemas located mainly in second-, third- and fourth-tier cities, saw its box office ranking climb from sixth to second place in the country, surpassed only by Wanda Cinema Line in sales.

“During the first five days of the holiday, Dadi cinemas recorded box office sales of 110 million yuan (18.15 million U. S. dollars), which is about 11 percent of the country’s total during that period,” said Fang Bin, vice general manager of Dadi. “Usually, Dadi’s box office only takes 7.5 percent,” Fang added.

Hongliyu Cinema Line, which focuses on developing county-level cinemas, saw its box office ranking rise from 30th to 25th during the holiday.

According to Entgroup, an entertainment industry consultancy, this year’s Spring Festival box office sales in China’s four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen accounted for 16.95 percent of the country’s total, and the percentage has been dropping for three consecutive years.

Hou Tao, vice president of Entgroup, said that many people have developed a routine of watching movies in the big cities and they stick to their habits when they return to their hometowns during the holiday.

“In the past, my family and friends would just gather to have dinner or play cards and mahjong during the Spring Festival. Now the cinemas have become an important place for family reunions and friend gatherings,” said Li Qi, a Shanxi Provice native who works in Shanghai.

China’s box office sales grossed 1.39 billion yuan from Jan. 31 to Feb. 6 , 81.7 percent higher than that of the corresponding holiday period last year, according to Entgroup.

Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...