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A Maasai brand ambassador welcomes participants in this year’s edition of the World Travel Market in London. Photo/ KTB

Kenya

Kenya showcases tourism at London fair

A Maasai brand ambassador welcomes participants in this year’s edition of the World Travel Market  in London. Photo/ KTB

A Maasai brand ambassador welcomes participants in this year’s edition of the World Travel Market in London. Photo/ KTB

NAIROBI, Kenya, Nov 4 – Fifty Kenyan companies in the hospitality and travel sector are among the 48,000 exhibitors participating at this year’s World Travel Market (WTM) in London, the biggest global event of the travel and hospitality industry.

Cabinet Secretary for East African Affairs, Commerce and Tourism Phyllis Kandie, and Kenya Tourism Board’s Managing Director, Muriithi Ndegwa are leading the Kenyan delegation for the event which kicked off on Monday and expected to end on Thursday this week.

The Kenyan delegation is among suppliers of travel and tourist products who will be meeting to discover and negotiate the latest travel industry trends and opinions, at the WTM which is now in its 34th year.

The Kenya tourism stand themed ‘The Best of Kenya’ will focus on the hospitality of the Kenyan people and the resilience of the country at the background of insecurity and perceived terrorist threats.

Ndegwa said Kenya will use the opportunity to reassure the trade and consumer trade and consumer that the country is safe despite reported security incidences in the recent past.

“The World Travel Market has come at a time when Kenya’s tourism industry is on an upward momentum, having had peaceful elections, and withstood the shocks associated with the fire at the Jomo Kenyatta International Airport and the terror attack at Westgate mall,” he added.

The Kenyan trade will present niche product offers with endless opportunities for culture, Meeting Incentives, Conventions and Exhibitions (MICE), adventure, coast, and sports safaris eco-tourism, among others.

Staged annually in London, the World Travel Market is a vibrant four-day business to business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals with a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof.

The United Kingdom is Kenya’s leading market in tourism arrivals and WTM looks to strengthen Kenya’s distribution channel in the UK market.

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