BlackBerry has written a passionate letter to reassure its customers spread across the world amidst recent decline of fortunes for the smart phone manufacturer. BlackBerry wrote the letter to “set the record straight” to “tens of millions of users who count on BlackBerry every single day,” stated the letter published on their website.
BlackBerry acknowledges the recent reports of poor form which it refers to “dramatic headlines”. Media reports say the company has agreed to be bought for $4.7 billion led by its largest shareholder, Fairfax Financial Holdings.
The open letter asks users to “continue to count on BlackBerry” based on several fundamentals and a raft of changes BlackBerry is implementing.
“We have substantial cash on hand and a balance sheet that is debt free. We are restructuring with a goal to cut our expenses by 50 percent in order to run a very efficient, customer-oriented organization,” explains the letter.
The cut in costs will include slashing 4,500 jobs, more than a third of its workforce, by the end of the year. Though BlackBerry acknowledges the challenges facing the company, it says difficult changes are necessary to reclaim its enviable position as one of the top smart phone makers.
BlackBerry is banking on the revamped design and model changes of the BlackBerry 10 devices and new platform to recapture their market share. However, the flagship devices of z10 and q10 performed dismally.
The letter reminds its over six million customers and ardent fans that BlackBerry remains the best in security and Enterprise Mobility Management.
“We changed with the market, embracing BYOD because we understand that as iOS and Android devices become common in the workplace, businesses still need to manage all of these different platforms seamlessly and securely.”
“You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own. You can continue to count on us,” the letter concludes.