NAIROBI, Kenya Oct 7 – Communication services provider Liquid Telecom Kenya formerly known as Kenya Data Networks, has announced plans to re-enter the retail market segment by offering a bundled voice, broadcast and Internet product.,
This comes after the firm pulled out of the retail segment in 2010 in favour of offering whole sale bandwidth services to Internet service providers.
With a Sh429 million budget to roll out the service, the firm targets over 5,000 homes, with its key VoIP (Voice Over Internet Protocol) service offering free on-net calls.
On Pay TV broadcasting, the firm is still developing content and it targets to compete against more established players.
Over the past five years, with the advent of faster Internet speeds and drastic cut in Internet user costs, the retail consumer market has registered strong growth with internet use in the retail segment predominantly cell phone based.
According to the Communications Commission of Kenya by March 2013, total number of Internet users stood at 16.44 million, up 38.9 percent.
Fixed fibre subscriptions grew 41.2 percent year to year to 55,007 users.
The firm changed its name following Altech Group’s successful sale of Kenya Data Networks to Liquid Telecoms of Mauritius.
Through the acquisition of Altech’s East African assets, Liquid Telecoms has created Africa’s largest single fibre network spanning Kenya, Uganda, Rwanda, Zambia, Zimbabwe, Botswana, DRC, Lesotho and South Africa.