Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
A model wears a pair of ORAS augmented reality digital eyewear at the Glazed Conference in San Francisco on September 30, 2013/AFP

Kenya

Internet technology becoming cyber chic

A model wears a pair of ORAS augmented reality digital eyewear at the Glazed Conference in San Francisco on September 30, 2013/AFP

A model wears a pair of ORAS augmented reality digital eyewear at the Glazed Conference in San Francisco on September 30, 2013/AFP

SAN FRANCISCO, Oct 2 – Models wearing Google Glass eyewear, Pebble smartwatches and other hot gadgets strutted a catwalk late on Monday as Internet technology continued to merge with the world of fashion.

A Digital Fall fashion show here marked the close of the first Glazed Conference devoted to setting the stage for wearable computing startups to become billion-dollar businesses.

“It looks like technology for the sake of technology is dead,” said Eliane Fiolet, co-founder of popular technology news website Ubergizmo.com and organizer of the fashion show.

“People want a great piece of technology that works well and looks great.”

Companies are increasingly tuning into desires for sophisticated gadgets that also let people express personal styles, she noted.

Jawbone lets people customize colors of Jambox wireless speakers that synch wirelessly to smartphones, tablets, or laptop computers.

Nike allows people visiting its website to design their own athletic shoes, and matches some sports attire with wearable devices that track daily active for those chasing fitness goals.

“There will be more and more integration with fashion and technology,” Fiolet said. “We are just at the very start of it.”

She believed that Google has touched on a winning formula with Google Glass Internet-linked eyewear, which have become a fashion trend in the San Francisco and Silicon Valley areas.

“We are in the next stage of human evolution,” said Glazed Conference organizer Redg Snodgrass, co-founder of Stained Glass Labs startup accelerator devoted to revving up the wearable computing industry.

“Entrepreneurs aren’t those nerds living in a closet anymore,” Snodgrass said as the fashion show was about to commence in a club not far from Twitter’s headquarters in San Francisco. “They are out there pushing the limit. Anything that is technologically fascinating is sexy, and fashion is tied to that.”

Advertisement. Scroll to continue reading.

While fitness has been a winning theme for early wearable computing devices, such as UP and Fitbit bracelets for providing feedback on whether people are hitting activity and sleep goals, Snodgrass thinks films and games will be the next areas to catch fire.

The one-day Glazed Conference was intended to bring together entrepreneurs, investors and others to explore ways to realize ideas and make money in the world of wearable computing.

“Not only did they show up, they brought the heat,” Snodgrass said of the turnout. “They brought some great stuff.”

Among the attendees was self-described ‘cybertechnician’ Tyler Freeman, who sported Drum Pants lined with sensors that let him play percussion beats by slapping various spots on his legs. The sensor strips are held in place with Velcro, meaning they can be swapped between pieces of a wardrobe, he explained.

“The goal is to get banned in public schools; then we know we are a success,” said the San Francisco-based entrepreneur.

Tapping on Drum Pants sends signals wirelessly to smartphones, which then direct thumps or synthesized sounds to come from speakers. The sensors could be used to control PowerPoint presentations or Google Glass cameras with casual touches of a leg, according to Freeman.

Fiolet already has her sights set on next year’s show, with hopes of being able to showcase creations of London-based CuteCircuit, the cyber chic fashion house that wowed the world with a “Twitter Dress” worn by a celebrity to a 4G mobile network launch event in Britain in late 2012.

LED lights designed into the gown displayed posts from the globally-popular one-to-many messaging service.

Technology and fashion need to be combined tastefully to make for a winning creation, according to Fiolet.

Advertisement. Scroll to continue reading.

“It has to be good looking; be a great piece of technology, and monitor something you care about,” she contended. “If you don’t care, you will never wear it. And, if it is ugly, you will never wear it.”

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...