The highly addictive puzzle game Candy Crush Saga is shattering mobile games records and astounding analysts in the industry. According to Wall Street Journal, the growth of Candy Crush Saga has been so rapid that the algorithm tracking its growth has broken. AppData, the developers of the tracker, will have to reconfigure the algorithm to take into account data that may have been left out.
The mix and match game is a hit success on Apple store and Google play. Candy Crush Saga is also available on Facebook. In July, the game had 20.7 million daily active players on Facebook – a considerable growth from 9.7 million daily active users in January.
Bgr.com reports Candy Crush Saga had the highest user engagement for American iPhone owners at 20 percent. Considerably high considering Twitter has 27 percent user engagement while the second highest mobile game is Temple Run with 10 percent engagement.
App analytics firm Distimo released its July findings that confirm Candy Crush Saga was the top revenue generator in July though Gameloft’s Despicable Me was the most downloaded free game app.
Candy Crush Saga developer, King.com, last month discontinued five of its less popular games to concentrate on the more profitable Candy Crush Saga and Pet Rescue Saga. Candy Crush Saga is reportedly making $400,000 per day for King.com.