Samsung rolls out retail marketing push

August 31, 2013
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, SAMSUNG-PRESIDENT>NAIROBI, Kenya, August 31-Consumer Electronics firm Samsung Africa, has confirmed plans to enhance its local market performance by engaging in joint marketing initiatives with regional retailers’ to drive up sales.

According to the newly appointed Samsung Africa President and CEO Sung Yong Hong, the strategy is geared at ensuring a win-win relationship with the firm’s trade partners and is already under execution at Nakumatt Holdings.

As part of the strategy regional retailers Nakumatt Holdings have confirmed plans to double their share of Samsung Consumer Electronics products sales through a series of joint marketing promotion initiatives.

Just six months from its recent appointment as a regional franchisee and approved importer for the full range of Samsung Consumer Electronic products, Nakumatt has managed to grow its share by more than 50percent.

Nakumatt Holdings Regional Director Thiagarajan Ramamumurthy said the retailer had managed to post a turnover of more than Sh120 million against Samsung Consumer Electronic products during the period.

Speaking when he hosted Hong at Nakumatt Headquarters, Ramamurthy attributed the growing sales performance to the relative economic stability across the region.

Continued marketing and technical support collaboration initiatives’ between Nakumatt Holdings and Samsung Electronics East Africa, Ramamurthy noted are already bearing fruit as confirmed by the growing sales of Samsung LED TV Screens, Washing Machines, Refrigerators and Home Entertainment products.

“Going by our half year performance, we are highly optimistic that we can easily double; perhaps even triple our joint sales share with Samsung Electronics,” Ramamurthy said.

Prior to his appointment as the Samsung Africa President, Hong was the President of Samsung Electronics Turkey (SETK) and had taken over from Kwang Kee Park who has been promoted to President and CEO of Samsung South East Asia.

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