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Panasonic sets up shop in Nairobi

PANASONICNAIROBI, Kenya, Jul 18 – Foreign investor interest in Kenya’s economy continues to gain fresh impetus after global electronic products manufacturer Panasonic Corporation opened the Panasonic Plaza, in Nairobi.

Located in Westlands, the plaza will include an integrated showroom with an ideal one-stop shop, with a service and a contact centre, a range of audio visual products, accessories and home appliances.

Panasonic is focused on increasing its footprint across Kenya with customers having direct access to Panasonic’s latest products.

Previously, the company has used distributors to sell its products across the East African Region.

“Making inroads into Africa and establishing a strong presence by enhancing customer preferences and touch points are an integral part of our Africa expansion strategy,” Managing Director, Panasonic Marketing Middle East and Africa Masao Motoki said during the opening ceremony.

“Our success in Kenya will highly influence our position in gaining customer confidence in the other potential African markets. We are positive that with our broad product category and high quality products, we will be gaining a strong foothold gradually,” Motoki added.

Panasonic has partnered with Pole Stars who will be providing after sales service to the customers in Kenya.

“Panasonic is a global brand and we are very proud to be their partner of choice in Kenya. The customers here will now be able to enjoy the latest technology while gaining access to products and services with greater convenience,” said Bhop Indar Singh, Managing Director of Pole Stars.

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