The daily access social Internet bundle will target the growing youth market that has taken to social media for their daily communication on the back of increased smartphone penetration among users.
“The youth have really been behind the increasing demand for data, to support their preferred communication channels. With this campaign, we are not only offering a solution to the cost associated with access, but we’ve gone a step further to map it to relevant content,” Safaricom CEO Bob Collymore said.
Collymore added that the Sh10 daily bundle will automatically renew after every 24 hours and in the event that it fails to renew due to lack of funds then access to the three sites will be charged at normal cost.
Data customers on the network currently stand at 9.1 million, with over 1.3 million customers already using smartphones. Over 20 million megabytes are used every day, on the network.
Overall Internet usage in Kenya rose 11.6 per cent in the last quarter of 2012 driven by high mobile usage.
This is reflective of the overall growth patterns in Africa where the internet and broadband sectors have experienced exponential growth in recent years due to improved infrastructure, the introduction of affordable mobile phones and lower tariffs.