The mobile app is aimed at boosting visits to the country by providing tourists with a platform on which they can share experiences from their holidays.
Commenting on the launch, KTB Managing Director Muriithi Ndegwa said that the application presents a new facet of Information and Communications Technology (ICT), by taking advantage of the increased mobile phone penetration and usage of Internet based functionalities.
“Almost half the population of the earth now uses mobile communication. A billion mobile subscribers were added in the last four years to leave the total standing at 3.2 billion – with much of the growth attributed to the use of data. It is therefore imperative that we use this ubiquitous tool of communication to market in Kenya,” Ndegwa explained.
He said that the app is also designed to make the visitor’s experience more seamless by providing tourists with access to the latest and most essential information built on five key categories such as generic information about Kenya, destinations, what to do, what to see and a directory service for the tourism industry, all at their fingertips.
He added that the application, which works on the both Android and iOS platforms, also works as a trip planner and journal for users to build an itinerary and document travels through photos, maps and video, with location features on their phone to connect with local businesses, hotels, restaurants and many other related tourism service providers.
“It is the perfect travel companion, helping you explore Kenya whether one is preparing for a trip to Kenya, already in the country or simply one is curious and wants to learn more about this beautiful destination,” Ndegwa added.
In addition, the app also allows you to create a souvenir video that can be integrated with popular social media site; Facebook.
Tourism related service providers can list their business on the Magical Kenya App.
To download the app visit: http://mobile.MagicalKenya.com.