The Awards recognise excellence in the travel, tourism and hospitality industry in order to encourage nominees to uphold constant improvement in delivery of service and products.
Making the announcement, the Kenya Tourism Federation (KTF) Chief Executive Officer Agatha Juma said the event will help to grow the tourism sector in the country.
Juma revealed that this year tourism awards (the Kenya Tourism Awards) had been postponed to support the WTA project for the bigger benefit of the tourism sector in the country.
“It is not every other day that the Kenyan tourism industry gets to host a worldwide Awards ceremony and therefore we settled on the World Tourism Awards taking place this year since such an event will draw global and regional attention to Kenya as a tourism destination,” she said.
She however reassured the tourism industry that the Kenya Tourism Awards ceremony will resume next year.
Dubbed the “OSCARS OF THE TRAVEL INDUSTRY” the World Tourism Awards(WTA) recognise excellence in travel, tourism and hospitality industry and thus encouraging nominees to uphold constant improvement in delivery of service and products.
Kenya Tourism Board (KTB) Managing Director Muriithi Ndegwa noted that the World Travel Awards was coming to Kenya at the right time after a successful and peaceful General Election under a new Constitution.
“That WTA has chosen Kenya for the African region awards ceremony as part of the world grand tour, is an endorsement of the country as a preferred tourism destination in the world,” Ndegwa stated.
The WTA Africa will see the presence of over 150 international travel specialists visit Kenya. There are 10 categories, with 50 sub-categories that a participant can get nominated to.
The two previous KETA Award ceremonies have seen players in the tourism and media industries feted for their contribution to the growth of the tourism industry in Kenya.
KETA awards 2013 was going to be the third edition of the annual tourism and media awards ceremony that were set up to recognise players in the tourism and media sectors and their contribution in growing the tourism industry in Kenya.