Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
Online retail giant Amazon launched a new Internet shopping site in India on Wednesday/AFP

Gadgets & Apps

Amazon launches online shopping site in India

Online retail giant Amazon launched a new Internet shopping site in India on Wednesday/AFP

Online retail giant Amazon launched a new Internet shopping site in India on Wednesday/AFP

NEW DELHI, June 2013 – Online retail giant Amazon launched a new Internet shopping site in India on Wednesday, stoking already fierce competition in the fast-expanding “e-tailing” market.

Amazon.in will offer books, movies and TV shows via third parties to sidestep Indian government rules banning foreign multibrand online retailers from selling products directly to customers.

However, the US giant, which cannot match its hugely successful retail model in India due to the restrictions, will in some cases sell goods directly.

The idea is to create a “marketplace” which is a “very well accepted concept in India”, spokeswoman Meenu Handa told AFP.

Amazon made its first foray into India early last year with Junglee.com, which allows customers to search for different products and compare prices, but not buy.

The world’s biggest online retailer wants to establish a strong profile in India with the e-commerce business set to boom as incomes and consumer demand climb in the country of 1.2 billion people, analysts say.

Amazon’s biggest rival is Flipkart, founded by two ex-Amazon employees in 2007.

“We’re excited to get started in India,” said Amazon vice-president Greg Greeley in a statement.

Last year, New Delhi eased legislation to allow foreign multibrand retailers such as US supermarket giant Walmart to set up in India and sell directly to consumers, but online retailers were left out.

India has just over 50 million active Internet users of whom around 40 percent have made purchases online, according to industry figures.

Advertisement. Scroll to continue reading.
Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...