NAIROBI, Kenya, May 27- Bharti Airtel is the official sponsor of the eighth edition of Africa’s biggest reality series, Big Brother Africa.
Airtel Africa Chief Marketing Officer Andre Beyers said it is a revolutionary project that connects diverse audiences across Africa seen as the most successful television franchise ever seen on the continent which grows every year.
“We are pleased to be associated with Big Brother Africa 2013. The show presents huge opportunities for Airtel to make an emotional connection with our customers,” Beyers said.
Big Brother Africa is aspiration for a lot of people across Africa who wants to make a name for them. “As a company, Airtel is focused on helping communities achieve success in all areas,” Beyers expressed.
“Driven by our philosophy of empowering people, we have created platforms for talent discovery and we have enabled youth across Africa achieve their aspirations through the Airtel Rising Stars football tournament and support of the Talent reality shows.”
Beyer further added that, “Our 3G platform allows our customers to combine the enormous potential of the internet with the convenience of cellular phones and other devices. It will liberate the potential of our youth through enabling fast access to the Internet for learning, sharing, social networking, creating and accessing content like music.”
The improved technology enhances multimedia functionality, high speed mobile broadband and internet access; allowing users to make video calls, watch live TV, send and receive emails and download music from the devices.
It is the latest global HSPSA plus technology with 21 mbps, also being rolled out in Europe and the USA.
M-Net Africa Managing Director Biola Alabi while expressing his gratitude for the collaboration said, “We are deeply pleased to welcome Airtel as the headline sponsors of Big Brother -The Chase. Their commitment to the African continent is clearly evident in the initiatives they create and support; and mirrors our own desire to showcase African talent and encourage African success.”