, NAIROBI, Kenya, May 16 – Smartphones competition in the East African market among manufacturers has gone a notch higher after Nokia introduced two more of its Lumia range devices.
Nokia East Africa General Manager Bruce Howe said the two Nokia Lumia 720 and Lumia 520 will retail at Sh29,000 and 16,000 respectively in Kenya.
Among other features the two new Windows 8 powered phones will have 8GB mass memory and expandable 64GB memory slot to allow users to store more content created and collected.
“The adoption of smartphones is growing rapidly across East Africa, and especially in Kenya,” Howe said during the launch in Nairobi.
“This growth is being driven largely by the affordable Smartphone segment, and we are pleased to add the Nokia Lumia 520 to our range bringing signature Lumia experiences to new price points and consumers.”
Both devices are now available locally in white, black, cyan, red and yellow colours.
In Uganda, Nokia Lumia 520 will go for UGX 574,900 and Lumia 720 will retail at UGX 1 million while in Tanzania Lumia 520 will sell at TZS 354,900 and TZS 644,900 for the Lumia 720.
The dual also come with the HERE suite of applications including HERE Maps and HERE Drive for free turn-by-turn navigation.
HERE offers comprehensive and accurate mapping data available for East Africa, with almost 67,000 Kilometre of mapped roads and over 33,000 Points of Interest for Kenya alone.
“The Smartphone market is growing but most of the phone companies are targeting the high end market yet most of what are referred to as lower class consumers are also interested in using these phones and I think for Nokia Lumia 520 will work well and 720 for the middle class,” Howe said.