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Consistency in business a key factor for growth – Christine Khasinah

She is advising all entrepreneurs to be consistent with their ideas, pointing out that consistency in business is a key factor for growth.

“Consistency facilitates replication and replication is often the key to growth and expansion whether it’s for the owner of a franchise or the massive global scale of companies like McDonald’s,” she observed.

With the website (www.supamamas.co.ke) as their main product, the company is an info hub of things for mum and baby in Kenya.

It provides an umbrella platform for mums and the family as a whole to access information from vendors of kids clothes, shoes, toys and other accessories.

The site is also a directory of schools and hospitals as well as specialists from paediatricians to gynaecologists to fun areas you can take kids for the weekend under one roof.

“We also have all the shops on Biashara Street listed,” she explained.

The events give an opportunity for companies to connect with mums, meet different experts and inspiring personalities.

“We bring women who have been there before us so they can mentor the next generation of Africa’s best entrepreneurs, next weekend we host Jennifer Barassa CEO Top Image,” she said.

“Our website also has inspiring stories from other mums sharing their experiences on motherhood as well especially women who have been through tough times in motherhood- loss of kids, domestic violence etc,” she revealed.

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Khasinah says that passion is a key factor, keeping her head high amidst challenges.

She also pointed out that people need to learn from other businesses mistakes, adding that the experiences she has gone through are priceless.

“Every experience has been a milestone. I learnt a lot from the garage. I am happy with my highs and lows because they have made me to be who I am,” she said.

She advises entrepreneurs to have the systems in place from day one and be very clear about their vision.

“The sky is the limit for us, we are working on going mobile, as the country is going digital, and ensure mums in Kenya get vital information via mobile” she revealed.

Khasinah has so far been nominated as the top 5 under 40 women in business by Up Magazine.

With over 40 universities in Kenya producing graduate every year, the need for Job creation is adamant and entrepreneurial knowledge should be a priority.

Jubilee coalition government promised to create a million jobs by promoting foreign investment in new factories and giving tax-breaks, grants and loans to young people to set up their own businesses.

In the 2013/2014 budget, government has shown this commitment by allocating an enhanced Sh25.8 billion for youth development services.

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