Orange launches offer to boost internet usage

April 27, 2013
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, JULIUS-YEGO-MICHAEL-GHOSSEINAIROBI, Kenya, Apr 27 – Integrated communications service provider Orange will reward subscribers with bonus on-net voice and SMS airtime as well as free subscription to its holla tariff in a two month promotion dubbed “Opportunity Changes with Orange”.

Subscribers will be rewarded for every purchase of mobile internet bundles during the promotion, as data bundles ranging from 50MB to 5GB qualify for bonus airtime ranging from Sh20 to Sh700, while the unlimited data bundles qualify for free subscriptions to Holla.

The promotion is the flagship offer in Orange’s internet campaign named, which is personified by Julius Yego, the Kenyan javelin athlete who earned the nickname ‘the YouTube Athlete’ for mastering his prowess via YouTube videos and making it to the London Olympics finals.

The campaign positions the Internet as a path to achieving goals, dreams and ambitions and Orange CEO Mickael Ghossein said Yego is an example of the unlimited opportunities for learning and development that Internet access offers.

“At Orange, we view Internet as a solution and mobile Internet as a solution in your hands. Yego is the first of many who will give us the privilege of telling their story of a dream that became a reality through mobile Internet,” he said.

The two-month campaign will involve consumers of mobile Internet in a variety of experiential platforms, inviting them to share their own inspiring stories and examples of Internet-enabled opportunities.

“We hope that our micro site will become the home of these stories during this campaign and long after it,” said Ghossein.

According to Yego, getting to access the Internet was akin to having an online tutor.

“I watched YouTube videos and it really paid off for me, to see the training techniques and skills that professional Javelin throwers use. Interestingly, it was via the Internet that Orange and I connected to tell my story,” he explained. .

This latest offer bolsters the existing reward scheme from Orange, in which customers receive varied amounts of airtime, dependent on their usage as well as the length of time that they have been on the network.

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