Orange launches bonus offers to boost mobile internet usage

April 29, 2013
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, 2nd--Julius-Yego-and-Telkom

For the next two months, integrated communications service provider, Orange, will reward subscribers with bonus on-net voice and SMS airtime as well as free subscription to its Holla tariff for every purchase of mobile internet bundles. Data bundles ranging from 50MB to 5GB qualify for bonus airtime ranging from KSh 20 to KSh 700 while the unlimited data bundles qualify for free subscriptions to Holla.

…getting to access the Internet was akin to having an online tutor. *Yego

The promotion is the flagship offer in an Orange mobile Internet campaign named ‘Opportunity Changes With Orange.’ Personified by Julius Yego, the Kenyan javelin athlete who earned the nickname ‘the YouTube Athlete’ for mastering his prowess via YouTube videos and making it to the London Olympics (2012) finals, the campaign positions the Internet as a path to achieving goals, dreams and ambitions.

CEO, Mickael Ghossein said Yego is an example of the unlimited opportunities for learning and development that Internet access offers.

“At Orange, we view Internet as a solution and mobile Internet as a solution in your hands. Yego is the first of many who will give us the privilege of telling their story of a dream that became a reality through mobile Internet,” he said.

The two-month campaign will involve consumers of mobile Internet in a variety of experiential platforms, inviting them to share their own inspiring stories and examples of Internet-enabled opportunities. “We hope that our micro site will become the home of these stories during this campaign and long after it,” said Ghossein.

According to Yego, getting to access the Internet was akin to having an online tutor. “I watched YouTube videos and it really paid off for me, to see the training techniques and skills that professional Javelin throwers use. Interestingly, it was via the Internet that Orange and I connected to tell my story,” said Yego.

This latest offer bolsters the existing reward scheme from Orange, in which customers receive varied amounts of airtime, dependent on their usage as well as the length of time that they have been on the network.

CAPTION:

1st-Julius-Yego-with-TelkomFirst Photo – Kenya’s Olympic javelin finalist Julius Yego demonstrates his javelin skills to Telkom Kenya CEO Mickael Ghossein during the launch of Orange’s Internet On Mobile offer. Mr Yego was unveiled as Orange’s brand ambassador for internet products at Fairmont Norfolk Hotel on Friday April 26 in Nairobi.

2nd--Julius-Yego-and-TelkomTelkom Kenya CEO Mickael Ghossein (right) tries his hands at javelin throwing while Olympic finalist Julius Yego (left) looks on during the launch.

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