, NAIROBI, Kenya, Apr 11- Orange Kenya has introduced a new offer for cheaper mobile calling and SMS rates starting midnight on Thursday.
The new tariff, dubbed Tujuane, reduces off-net calling rates to Sh3 per minute down from Sh4 per minute.
Tujuane, which is valid till May 31 is available 24 hours at no subscription fee.
Orange mobile customers will also enjoy a 50 percent reduction on on-net and off-net SMS rates, down to Sh1 from Sh2.
The cost of Orange-to-Orange calls remains consistent at Sh2 per minute and this includes calls from Orange Mobile to the company’s fixed line network.
Company CEO Mickael Ghossein said the new tariffs are Orange’s response to price elasticity of the market, which significantly influences usage habits of subscribers.
“As additional value, Tujuane comes with free access to Facebook Zero as well as to Wikipedia, the world’s largest online encyclopaedia,” said Ghossein.
Customers who are currently subscribed to bundled offerings on Orange will still enjoy the benefits of the new Tujuane tariffs.
When not subscribed to a bundle offer, they will automatically roll onto this new pricing plan.
“The mobile phone is becoming an increasingly vital communications tool. However, calling rates can restrict access for price-conscious consumers. We aim to remain responsive to our consumer needs and expectations,” Ghossein noted.