, NAIROBI, Kenya, Apr 29 – Nokia has introduced the popular LINE messaging application on its Lumia and Asha full touch smart phones where users can send instant messages, photos and stickers to friends or groups.
The App was launched in 2011 in Japan for use on smartphones and PCs and it now boasts of more than 130 million users in over 240 countries across the globe.
Nokia’s Head of Product Marketing for East Africa King’ori Gitahi said the company was focused on bringing continuous innovation to Asha and providing choice to Nokia’s consumers, with a multitude of chat apps.
“LINE will take advantage of our Nokia Notifications API solution allowing consumers to receive chat notifications in the background, saving memory, data and battery consumption. Another key advantage for the Kenyan market is that LINE works on both single and dual SIM handsets, providing choice across the Asha full touch range,” he said.
LINE has the ability to block certain users, turn off your public ID and stop people from automatically adding you to their friends list.
Nokia’s collaboration with LINE was announced during this year’s Mobile World Congress in Barcelona.
LINE’s partnership with Nokia on Asha smartphones is expected to serve as an important platform for improving awareness on LINE’s global service and attracting new consumers from across the globe.
After making LINE publicly available in March this year, the two companies are now working towards delivering more capabilities for Asha smartphone consumers.
Nokia launched the Asha range in 2011 to target the next billion people in emerging markets.