Chief Operating Officer Robert Ngeru said Samsung plans to partner with local mobile phone service operators to market the new smartphone.
Speaking in Johannesburg, South Africa during the Africa leg of the Samsung Galaxy S4 World Tour 2013, Ngeru disclosed that the new smartphone will be unveiled on Thursday next week, a few days after the global launch set for this Saturday.
With mobile Internet data accounting for more than 99 percent of the total national Internet subscriptions according to the Communications Commission of Kenya, the new Samsung offers targets to positively shore up Kenya’s overall Internet subscription rates.
Last year, Kenya’s Internet subscription registered an 11.6 percent growth to close at about 6.2 million subscriptions of the 30.7 million total number of mobile subscribers.
Those who purchase the phone in Kenya will also enjoy a two-year free Accidental Damage from Handling (ADH) warranty to cover screen and liquid damages to the Galaxy S4 at no extra charge, a world first from a device manufacturer level.
This insurance cover will indemnify Galaxy S4 customers from the risk of accidental screen breakage and hardware damage from water.
“At Samsung, we have held successful talks with the regional operators who have accepted to provide generous data bundles for customers purchasing the Galaxy S4 as part of a joint effort to promote mobile Internet promotion,” Ngeru said.
“Our market research recently confirmed that marketing such powerful smart mobile devices and failing to provide data bundles was akin to selling a new car without fuel or tyres,” he added.
In a synchronised launch strategy the Galaxy S4 consumer sales will kick off on Saturday in Korea, United States, Britain and South Africa among other key global markets.
As part of the collaboration partnership between Samsung and the local operators, Ngeru further disclosed that both Airtel and Safaricom had commenced a pre-order service ahead of the local launch.
Though a common feature in the global arena, Kenyan operators will be testing the waters on the viability of picking pre-launch orders for the first time with the Galaxy S4.
With Airtel Kenya, subscribers making an early bid for the Galaxy S4 will enjoy attractive offers starting from Sh52,999 for the smartphone featuring a 21GB free data bundle.
Safaricom subscribers on the other hand will enjoy a similar offer priced at Sh57,999 and backed by a 4.5GB data bundle spread over three months.