Kenya will be among the 11,163 exhibitors from all over the world showcasing products at the International Tourism Bourse (ITB).
As well as related government agencies led by the Kenya Tourism Board (KTB), the tourism industry players are expected to participate in the travel bourse – the largest tourism show in the world – from March 6 to 10.
“This is a timely opportunity for the country to assert itself as a safe tourist destination after the March 4 General Election. We look forward to sharing the good news of successful and peaceful elections when we address the press on the 8 of March, 2013 in a pre-planned press opportunity where we shall address the international media,” Ruth Solitei, Permanent Secretary in the Ministry of Tourism said.
In the ITB 2012 event, KTB won the Best Tourism Board in Africa as two of Kenya’s pristine beaches; Watamu and Diani were voted among top beaches in Africa.
As the country participates in this year’s ITB, Germany remains among the top five tourist source markets for Kenya and has been resilient compared to other markets in Western European countries in terms of consistently sending tourists to the country.
The performance in the tourism industry in the past has been affected by challenges such as the Euro zone crisis and isolated incidences of insecurity, but the win against the war on Al Shabaab through conquering Kismayu reassured the world that Kenya is a safe destination.
Solitei said tourism has improved in the last three months with three vessels docking in the Port of Mombasa and one anchoring in Lamu with tourists mainly from Europe.
To build on these recent gains, Kenya will this year host the renowned World Travel Awards, the Magical Kenya Travel Expo where KTB will take lead as well as the International Eco Tourism Conference and the Africa Hotel Investment (AHIF) Conferences slated for September, 2013.
The four events are aimed at attracting various tourism stakeholders to give Kenya a competitive edge to further market herself as a preferred tourism destination.
She called on Kenyans to maintain peace warning that the latter was key to Kenya’s tourism industry performance and the economy as a whole.