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German sportswear giant Adidas/AFP

Kenya

Adidas says net profit down in 2012

German sportswear giant Adidas/AFP

German sportswear giant Adidas/AFP

FRANKFURT, Mar 7 – German sportswear and equipment maker Adidas said Thursday that one-off writedowns hit its bottom line in 2012, but underlying profits increased due to higher sales.

Adidas said in a statement its year-end net profit declined by 14.2 percent to 526 million euros ($683 million) last year.

But the group said the figure included goodwill writedowns of 265 million euros largely related to “adjusted growth assumptions for the Reebok brand, especially in North America, Latin America and Brazil.”

Excluding these, net profit grew by 29 percent to 791 million euros, Adidas calculated.

Operating profit slipped by 3.4 percent to 920 million euros while sales jumped 11.7 percent to 14.883 billion euros.

“2012 has been another successful year for the Adidas group,” said chief executive Herbert Hainer.

“Our products and brands were again at the fore, not only being the most visible at the year’s major sports events, but also enjoying several important market share victories along the way,” he boasted.

Looking ahead to the current year, Adidas said it expected sales to “increase at a mid-single-digit rate on a currency-neutral basis in 2013.”

And net profit would rise to 890-920 million euros, it predicted.

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