The new division, which will provide a sales and consumer education platform across Nakumatt stores for premium global cosmetic brands, has been unveiled as part of a strategy to advance its retail solutions beyond conventional supermarket services to a departmental store level.
To set the ball rolling, Nakumatt Holdings has already sealed a first of a kind exclusive deal to act as REVLON’s local authorised stockist. The unique deal makes Nakumatt the only supermarket chain in Africa, allowed to sell the full range of REVLON products.
Traditionally, REVLON in Africa, Australia and Canada has maintained its sales delivery through exclusive departmental and beauty stores due to its stringent service standards.
In its Sub-Sahara entry, REVLON, the global colour cosmetics, hair care and fragrance Products Company, will enjoy Nakumatt’s commitment to invest more than US$ 1 million to support the brand’s local market entry and development.
Speaking during the launch of the first Cosmetics’ Division outlet at Nakumatt Westgate, Nakumatt Holdings Group Lifestyle Category Manager Sonali Shah disclosed that similar in store Cosmetic Bars with more International brands will be progressively unveiled across the retailer’s Branches in coming months.
“While building upon Nakumatt’s legacy of exceptional customer service and variety of products, our Cosmetic Bars starting with REVLON, will provide the ultimate sensorial and pampering experience as a one-stop-shop for all your cosmetics requirements,” Shah explained.
“Our discerning shoppers will enjoy a variety of brands and services ranging from foundation matching to their skin colour, education on make-up application techniques, skincare, nail treatments, fragrance among others. This total experience will be the first of its kind in Kenya!”
The new Revlon Cosmetic bars, the largest in Africa, staffed by qualified and experienced Beauty Advisors trained by REVLON South Africa Beauty School, Ms Shah explained, are designed to create an open-selling environment for premium cosmetics’. The Cosmetic Bars she added, will also provide a sales platform that encourages customers to interact with the beauty Advisors as well as the products.
Scott Maddock, the Managing Director of REVLON said: “For decades, REVLON has inspired women around the world and we are now absolutely delighted to be introducing our much-loved brands to Kenya as well! As the leading colour cosmetics brand in Africa, it is a privilege to be partnering in this exciting venture with retail giant, Nakumatt – a chain that pride themselves in their passion for excellence.”
The REVLON South Africa Commercial Development Director Valda Noble, while welcoming Nakumatt’s entry, confirmed that the global cosmetics firm will provide technical training to guarantee a superior experience for their local customers.
“Not only will REVLON be showcasing their complete range of products in Nakumatt, we will also have trained Beauty Advisors that will enhance the consumer’s shopping experience and live up to a rich heritage of providing innovative, top quality products. Always on-trend, REVLON’s ethos of BOLD GLAMOUR will shine through as will our commitment to making a real difference in women’s lives.”
The launch of the Cosmetics division now heralds the dawn of the globally renowned glamour and excitement experience right here in Kenya; exclusively at Nakumatt stores.