Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
H&M has come under fire before for the models used in its campaigns/AFP

Kenya

H&M makes Paris fashion debut

H&M has come under fire before for the models used in its campaigns/AFP

H&M has come under fire before for the models used in its campaigns/AFP

PARIS, Feb 27 – Swedish cheap chic fashion giant H&M takes to the catwalk at Paris fashion week for the first time on Wednesday, hard on the heels of its Helen Hunt Oscar coup.

Best supporting actress nominee Hunt bucked the trend for haute couture by teaming an enormous diamond necklace with a strapless navy blue H&M gown at last Sunday’s ceremony.

The show, featuring 25 outfits for autumn/winter 2013, will take place in the spectacular surroundings of Paris’s Rodin Museum dedicated to the works of French sculptor August Rodin.

The museum was a “mythical place” perfectly suited to the chain’s plan to make an impact and provide an element of surprise, said a statement, adding the show could be viewed live on the chain’s website www.hm.fr

H&M has seen rapid recent expansion, including in China, with over 2,500 stores worldwide by the end of May 2012. Last year it opened stores in new markets Bulgaria, Mexico, Latvia, Malaysia and Thailand.

Wednesday is the second day of the Paris shows. The city is playing host to nearly 90 ready-to-wear collections and presentations over nine days, wrapping up on March 6.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...