Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
Sub-Saharan Africa Division President Daniel Monehin emphasised that Africa is of vital importance to the company's global business strategy/CFM

Kenya

MasterCard gets new Market Manager for EA

Sub-Saharan Africa Division President Daniel Monehin emphasised that Africa is of vital importance to the company’s global business strategy/CFM

NAIROBI, Kenya, Nov 26 – Electronic payment provider MasterCard Worldwide has appointed James Wainaina as Market Manager for East Africa, effective November 5.

Wainaina’s responsibilities will include driving MasterCard’s East Africa business strategy forward by identifying and introducing innovative payment solutions relevant to the market, and working closely with all stakeholders including government, financial institutions and retailers in assisting the region to develop a modernised economy that is less dependent on cash.

Based at the MasterCard East Africa headquarters in Nairobi, Wainaina will coordinate all business activity to support MasterCard’s strategy to grow further in the region, specifically in Kenya, Tanzania, Rwanda, Ethiopia, South Sudan, Uganda, Mauritius and the remaining Indian Ocean Islands.

Sub-Saharan Africa Division President Daniel Monehin emphasised that Africa is of vital importance to the company’s global business strategy.

“The East Africa region in particular has proven to be receptive to product innovation and our vision of a world beyond cash. The appointment of James demonstrates our commitment to Africa in general, to East Africa, and specifically to our hub for this strategic market, Kenya,” he added.

Wainaina’s appointment follows the 2012 restructuring announcement of MasterCard’s Middle East and Africa business into three divisions comprising Middle East and North Africa (MENA), Sub-Saharan Africa (SSA) and South Africa (SA).

This change will enable MasterCard to get closer to its customer banks, merchants and consumers in the markets.

“Our Sub-Saharan African business includes two regional offices based in Nigeria and in Kenya. It has been our goal to appoint a resident resource to lead our East Africa business building on the successful work we have already completed,” Monehin said.

“James will be taking the reins from Charlton Goredema, who will be moving over to head up activity in Southern Africa, from his base in South Africa,” he added.

With extensive local financial industry experience, Wainaina joins MasterCard from the NIC Bank Group, where he was most recently Director of Retail Banking, responsible for formulating and executing the bank’s retail banking strategy.

Advertisement. Scroll to continue reading.

His previous experience was gleaned at Barclays Bank of Kenya, where he was Head of Retail Sales and Head of Direct Sales, before which he worked at Standard Chartered Bank of Kenya for six years.

He holds an honours degree in Mathematics and Economics from the Kenyatta University, and is a certified International Retail Banker by the International Academy of Retail Banking in London.

“James’s vast knowledge of the retail banking environment in East Africa will be a substantial asset for MasterCard’s business in the region,” Monehin said.

“He is well known and respected in the financial services sector, and will work closely with governments, financial institutions and merchants to realise MasterCard’s vision of a world beyond cash,” he emphasised.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...