, CAPETOWN, Oct 21 – Samsung Electronics has announced plans to double its smart phones marketing plans in Africa as part of a strategy to bridge the continents digital divide.
Samsung, currently riding high on the global scene as the number one Smart Phones vendor, is set to enhance its sales and marketing programmes in Africa to enable local mobile phone subscribers enjoy Internet access on smart devices.
Speaking in Cape town, South Africa during the Africa Regional launch for the new Samsung GALAXY Note II and Samsung GALAXY Camera, Samsung Electronics Africa Vice President and Chief Operating Officer George Ferreira, disclosed that Africa is now the second largest and fastest mobile phone market in the world after China, with Kenya, Nigeria and Ghana leading the pack in smart phone sales.
Accompanied by Samsung Electronics East Africa Business Leader Robert Ngeru, the continents mobile phone market, Fereira explained, has grown from a base of 90 million in 2005 to a current estimate of 450 million handsets.
Samsung, Fereira explained will focus on forging partnerships with leading mobile phone operators in Africa in the strategy geared at reaching out to consumers across sub Sahara Africa.
“With such growth and market potential in Africa, Samsung will be going the extra mile to deepen the local smart phones market by introducing quality products as part of a very deliberate effort to bridge Africa’s digital divide,” Fereira said.
And added: “The Launch of both the Galaxy Note II and Galaxy Camera attests to Samsung’s commitment to bridge the digital divide as we hold Africa with very high importance.
During the event, Samsung showcased mobile devices cantering around satisfying consumer desire to use technology as a means of self expression.
According to Ngeru, consumers expect mobile devices to fit seamlessly into their lifestyles and open the way to new experiences.
“Understanding this, Samsung has developed our smart mobile devices to be more intuitive, personal and immediately expressive. The GALAXY Note II is a perfect example of a mobile device that encourages users to unleash their inner creativity. With a perfect viewing experience and special features, users can discover information and capture their ideas quicker, and express thoughts freely and manage their tasks more efficiently,” Ngeru said.
And added: “For anyone who wants to be creative, expressive and unique, the Samsung GALAXY Note II is the ideal device.