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Prior to her appointment, Nzioka- Mbithi served as the KTB Regional Marketing Manager for Europe/FILE


Kenya Tourism Board gets a new boss

Prior to her appointment, Nzioka- Mbithi served as the KTB Regional Marketing Manager for Europe/FILE

NAIROBI, Kenya, Oct 24 – The Minister for Tourism Dan Mwazo has appointed Jacinta Nzioka- Mbithi as the Acting Managing Director of the Kenya Tourism Board (KTB).

Nzioka – Mbithi has over 10 years experience in international tourism destination marketing at the KTB and is one of the founder members of staff at the tourism marketing organisation.

Prior to her appointment, Nzioka- Mbithi served as the KTB Regional Marketing Manager for Europe.

Nzioka-Mbithi is one of the founding Executive Directors of the Kenya Association of Women in Tourism (KAWT) and also a part time lecturer and mentor at Moi University Tourism Department.

She holds an MBA in Strategic Management (Marketing), a Bachelor’s degree in Tourism Management from Moi University and a post-graduate Diploma in Marketing of Services from Maastricht School of Management in the Netherlands.

The Minister exuded confidence in Nzioka – Mbithi’s leadership at KTB, citing her vast experience as a key asset. Outgoing Managing Director, Muriithi Ndegwa completed his three-year-term at the helm of the marketing agency.

His tenure saw the tourism industry record improved performance in terms of revenue receipts and arrivals with 2011 recording 1.7 million arrivals and Sh97.3 billion.

While taking over the office, Nzioka – Mbithi re-assured the industry of KTB’s support and commitment in driving tourism and asked them to play their role through offering quality products and services.

“This is important especially at this time when the destination’s security perception is challenged by Kenya’s fight against terrorism through participation on the war against the Al Shaabab. Ahead of elections early next year, all Kenyans need to take personal responsibility to ensure that Kenya emerges as a peaceful country that will continue to attract potential travellers,” she said.

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