Howe who joined Nokia in 2004 has held several senior positions within the organisation including General Manager for New Zealand, Business Development Manager for APAC (South East Asia, India and Australasia) and program lead for SEAP (South East Asia Pacific) both based out of Singapore.
Bruce then moved to Lebanon to lead marketing for Levant (Lebanon, Jordan, Iraq and Syria).
Prior to his move to East Africa, Howe was Director of Portfolio, Business Planning and Consumer Insights for Middle East and Africa based out of the Johannesburg office.
In his new role, Howe will assume overall responsibility for driving the Nokia business in East Africa, managing the local team in areas such as sales, marketing, customer care, logistics, retail execution and developer engagement.
“My priority is to best serve the mobile needs of our valued consumers. To deliver on this, I am focusing on building a leading distribution model, partnering with operators, distributors and retailers to build their profitability and drive our businesses together,“says Howe, “I am very excited about the opportunity and am ready to learn and to share my own experience in order to grow the team and the local business.
Howe will be based in Nokia’s Nairobi office.
Kenneth Oyolla, who headed the Nokia regional office until January, was elevated to Global Head of Market Activations for Mobile Phones, based in London.