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InMobi launches InMobi AdTracker

Free, UDID independent, conversion tracking platform for advertisers

Mobile is big in Europe, Asia and the USand it is for this reason that InMobi, the world’s largest independent mobile advertising network, recently announced the launch of its new mobile conversion tracking platform. This new tracking platform provides real-time analytics and allows advertisers to measure multiple conversions on both mobile web and app campaigns, across virtually all advertising networks and publishers.

It is worth noting that that the InMobi AdTracker is separate from the InMobi ad network, not reliant on UDIDs (Unique Device Identifiers), and is completely free to integrate and use.

This combination marks this service as the only independent, scalable and cost-effective solution for managing mobile campaign performance in a rapidly growing market.

The industry has been aware for some time that UDID deprecation was on its way. With this in mind, it was critical for InMobi to create a solution with long-term benefits for both advertisers and publishers. InMobi Ad Tracker is a UDID free solution that is independent from the InMobi Ad Network and tracks conversions across all mobile ad networks and publishers. By integrating with the InMobi Ad Tracker, ad networks can get real time feedback on all conversions that they attribute, giving them accurate insights into their mobile campaign results and allowing them to optimise campaigns in real time.This will in turn drive more accountability for spend in mobile, benefiting the entire mobile ecosystem; from advertisers to publishers and app developers.” says ChandrashekharVattikuti, VP of Products at InMobi.

InMobi Ad Tracker benefits include:


  • It is network agnostic and it works across all mobile ad networks
  • It tracks multiple conversion types across mobile web and app inventory
  • It combines multiple tracking technologies to ensure no dependencies on UDID
  • It only requires a single login to access conversion data across all mobile ad networks
  • Includes a real-time dashboard view of all conversion events
  • Includes ability to define bespoke goals, like downloads, registrations, payments etc.
  • Conversion data can be passed back to the originating mobile ad networks to enable real-time optimisation
  • EasySDK integration for iOS and Android Apps and JavaScript integration for mobile web campaigns
  • Completely free to integrate and use


Vattikuti concludes by adding that “InMobi has been able to deliver a solution that addresses advertiser, app developer and publisher conversion tracking requirements. With analytics solutions, first mover advantage is not as important as building a highly scalable and accurate solution to solve customer problems, hence our timing for this launch. In its first release, InMobi Ad Tracker uses browser cookies to track conversions across apps and the mobile web as the primary conversion tracking technology. It also combines ODIN1 and market referrer tracking technologies for app download campaigns. By using multiple tracking technologies, itis able to produce the highest level of accuracy and scale that is possible through mobile devices.The Ad Tracker solution is cloud based, allowing it unparalleled scalability for inventory across the globe.”


Further information on this product as can found on and/or and email to

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