The modern beverage production plant is the first industrial production plant of its kind in Somaliland.
Nathan Kalumbu, President of Central, East and West Africa for The Coca-Cola Company, described the significance of the investment by the global brand during the inauguration ceremony.
“We are delighted about this new opportunity to refresh our consumers with high quality beverage choices. This investment will create an estimated 135 direct jobs and 2,500 indirect jobs, and will contribute to a healthy distribution and retail sector in Somaliland. Our commitment to the continent of Africa remains enduring and unshakable.”
The US$15 million investment by The Coca-Cola Company and its partner, Somaliland Beverage Industries, is part of the Coca-Cola System’s commitment to invest US$12 Billion in the continent by 2020, starting in 2010.
The Chairman of Somaliland Beverage Industries, Ahmed Osman Guelleh expressed optimism and confidence about the investment the System had made in the region.
“Bringing the production of Coca-Cola brands to Somaliland not only brings the much needed entrepreneurial and employment opportunities, but builds local capability through access to global best practice and manufacturing standards, including ISO and environmental and safety standards.”
The Coca-Cola bottling plant investment in Somaliland is based on a 100pc franchising agreement.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola, the world’s most valuable brand, the company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.