NAIROBI, Kenya, Apr 4 – The corporate sector has been challenged to invest in programmes that will encourage development of mobile phone applications (apps).
Industrialist Chris Kirubi appealed to companies to help increase developments in the mobile app platform saying this can only be done with further investments for the youths who are the main developers.
“If we all come together to help young students, to give them the correct platform for app development, I believe that the app stores will be encouraged to take them up and they will be downloaded by many Kenyans,” Kirubi said.
The Head of East and Southern Africa for Nokia’s Ecosystem Developer Experience, Agatha Gikunda stressed the need to provide a platform for partnerships between developers and corporate brands.
“At the end of the day, you have to make your application more visible. If you make your app for the Nokia Ovi store, Nokia will work with partners worldwide to ensure they help us merchandise your application well. If they have consumers that could also use your product in a worldwide market, it will also allow your merchandise to become more visible to a larger target market,” Gikunda stated.
So far there have been 10 million Nokia Store downloads in Kenya.
App stores have become the main developer-to-consumer distribution channel in recent years. Most mobile phone users are now using app stores as their primary source of information.
In May 2010, the store had only two local apps but this has tremendously grown to 530 apps of which 15 belong to local companies.
The Communications Commission of Kenya (CCK) reports that 99 percent of Internet subscribers are using their phones for data access.
Mobile data and Internet subscription grew from 4.2 million downloads in June 2011 to almost 5.4 million downloads in September the same year, which reflects a quarterly increment of almost 30 percent.