NAIROBI, Kenya Dec 3- Integrated telecoms operator Safaricom has opened an experiential outlet at The Junction Mall on Ngong road in Nairobi.
The new Safaricom Experience Centre which has been put together at a cost of Sh21 million, is meant to address the needs of the firm’s customers residing, working or commuting in or through Karen, Ngong Road, Lavington and the surrounding areas.
“In keeping with this focus, we are continuously innovating and investing in value addition to ensure that our valued customers have unrivalled access to the best services and products,” said Safaricom CEO Bob Collymore.
The state-of-the-art and tastefully designed, Experience Centre is more spacious and allows customers to sample, test and even touch products on display before making purchase decisions.
It is manned by professional staff that will be on hand to explain the features and mechanics of the products on display.
The centre brings to 35 the number of Safaricom shops across the country as the company adopts a ‘take-to-customer’ approach to better serve its over 18 million subscribers, as it widens its offering into data among other services.
Speaking while opening the facility, Collymore said Safaricom’s customer –focused approach was meant to make its subscribers the ultimate beneficiaries of its innovations and partnerships.
At the same time, the company has also unveiled new uniforms for its SafaricomShop staff in an exercise aimed at re-defining customer service and enhancing brand identity.
The new staff uniform on the other hand is designed to reflect Safaricom’s values of innovation, modernity and cutting-edge technology.
“The outfit is a product of deep consideration. It conveys the need for a modern, youthful and fresh look for our staff as well as to our customers. It is aligned with what we are known for at Safaricom: innovation, modernity and cutting-edge technology,” said Safaricom’s General Manager for Consumer Business, Peter Arina.
The new uniform is a fresh rendition of Safaricom’s brand colours (light green shirts, black bottoms and green scarf) meant to reflect the company’s values.