, MOSHI, Tanzania, Dec 10- Regional retailer Nakumatt Holdings on Saturday officially opened the doors to its latest outlet in the East Africa region, in the Tanzanian town of Moshi.
The Sh116.3 million ($1.3million) Nakumatt Moshi Supermarket at the foot of Mt. Kilimanjaro now pushes Nakumatt’s branch tally to 35 branches across Tanzania, Rwanda, Kenya and Uganda.
“The opening of Nakumatt Moshi now sets the stage for further branch openings in Dar-Es Salaam and Arusha in coming months,” Nakumatt Holdings Managing Director Atul Shah.
Covering a 34,000 square feet shopping floor space, the new store is the first branch on Tanzania soil with four other branches currently under consideration in key Tanzania markets such as Dar es salaam and Arusha in coming months.
Sitting at the foot of Mt Kilimanjaro, Moshi town is an important economic hub in Tanzania enjoying a high sit on the country’s tourism front. Moshi town is also a coffee producing area with a high disposable income to support a world class retailer.
At the new Nakumatt Moshi, shoppers will enjoy the renowned Nakumatt ‘You need it, We’ve Got it’ package at the most competitive prices.
A wider range of household, furniture, clothing and electronics will be on sale at Nakumatt Moshi and will also feature state of the art tills with Nakumatt Smart Card loyalty program and gift voucher systems.
With such capability, shoppers will accumulate points for all their purchases which they will in turn be able to redeem for shopping and other exciting offers.
Besides the benefits to the consumers, the new facility is expected to further enhance the firm’s positioning as the leading East Africa retailer, Shah said.
The firm, he declared was sparing no effort to ensure a full East Africa coverage by opening a branch in Burundi within the next two years ahead of a scheduled pan African expansion bid.
“Nakumatt Holdings is actively exploring options for a store in Burundi to ensure that we fully cover East Africa before setting off on the Nakumatt 2.0 journey which involves registering a Pan African presence,” Shah said.
Beyond East Africa, Nakumatt Holdings has confirmed plans to enter other key markets within the Southern Africa, Western and Horn of Africa regions as part of its next growth phase in the next five years as part of its Nakumatt 2.0 corporate strategy.
“Through a project code named Nakumatt 2.0, we have now embarked on a feasibility study to facilitate our entry to such countries as Zambia, South Sudan, DRC, Nigeria, Botswana and Malawi,” Shah explained.
Nakumatt Holdings has steadily grown its regional presence geared at fostering regional development with new branches now open in Kampala and Kigali. The firm’s expansion bid in East Africa is also geared at deepening retail services provision in East Africa.
Nakumatt’s commitment to the ideals of the East African community are anchored on its corporate goals to facilitate a five star brand promise geared at ensuring Quality, Value, Service, Variety and lifestyle growth for its customers.