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Kenya to host mobile chiefs next year

NAIROBI, Kenya, Dec 2- Kenya is set to play host to senior and high level international executives in the mobile marketing industry in March 2012 to discuss ways of how they can take the sector to the next level.

Mobile Marketing Association East Africa, an affiliate of a leading global trade association for the mobile channel, the Mobile Marketing Association (MMA) is organising two summits to talk about the latest best mobile marketing practices appropriate to the region’s environment.

“The CEO, CMO and DG Summit and Mobile Marketing Summit will take place in Nairobi on March 13 and 14 2012, featuring a range of local and international marketing experts, discussing the next steps for the continued creation of a successful ecosystem and demonstrating engagement marketing best practices,” a statement from the MMA East Africa Council said.

The CEO, CMO and DG Summit will focus on the establishment of mobile as a professional marketing medium, identifying the critical success factors required, addressing stakeholder concerns and converging opinion on the next steps needed to move the industry on.

The Mobile Marketing Summit will concentrate on the best practices required for campaign implementation, creating a forum in which all stake holders can share and discuss the golden rules of engagement, tips and tricks and the innovative offerings and campaigns which stimulate response via mobile.

The council’s co-chairman industrialist Chris Kirubi said the events would provide a platform to share expertise and knowledge from local and international experts and to showcase many innovative campaigns.

“A revolution is going on in East Africa, and that is in mobile technology as evidenced by the reach and influence of this media. We are confident there will be more uptake from brands in the area of mobile marketing, and also from our government agencies in the region,” Kirubi said.

The meetings come a year after the successful launch of the East African Council and is expected to support the MMA’s five building blocks to promote, educate, measure, guide and protect the mobile marketing industry worldwide.

While assuring that preparations for the events, which target professional marketers and agency executives, were well on course, the other co-chairman Frank Maina, and Chief Executive Officer of mobile agency Sponge East Africa said they were looking forward to getting more insights on the industry and how they will impact Kenya.

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“The progress that we have made during the first year of MMA East Africa has clearly demonstrated the growing importance of mobile marketing in the region, and the need for guidance to further build the market opportunity for all concerned,” he said.

“Last year’s Mobile Marketing Summit and the other launch events were a great success and we’re looking forward to developing that with the next iteration of both this conference and the introduction of the CEO, CMO and DG Summit,” he added.

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