With the economic prospects in the market, international participation in the fair is higher by 25 percent this year and will involve manufacturers and exporters and about 5,000 products will be showcased.
Speaking to Capital Business, Expogroup Event Manager Neville Trindade said the trade fair presents a unique opportunity for Kenyan traders to create linkages and network with their counterparts from countries such as India and China.
“We have noticed that affordability is difficult for people with an average monthly income, however products are out of range even for those with higher incomes, so the exhibition will be all about showcasing new and cost-effective products, equipment and machinery for the African market,” Trindade said.
Expogroup is working together with the Federation of Indian Export Organisations and the Kenya National Chamber of Commerce and Industry (KNCCI) to organise the event bringing together a wide range of exhibitors.
Trindade said that importers in East Africa and other neighbouring countries will have the opportunity to collaborate with several multinational companies present at the exhibition.
He added that KITE 2011 has been chosen by firms across the globe to showcase their latest offerings as it provides them with the best and most targeted global platform adding that that it is one of the few global events where quality of the exhibitors and visitors is high.
Although Kenya by itself is one of the biggest markets in Africa, major emphasis is being laid upon attracting traders and importers from neighbouring countries.
“The experience and comments of exhibitors at previous events indicate substantial gains from unexpected foreign visitors and we strongly feel that a rise in such statistics would ensure business especially for the foreign participants who form almost 60 percent of the exhibition,” he said.
Products to be exhibited include food, hotel and Agricultural Supplies, IT, telecom and electronic products, medical and healthcare products, plastic, printing and packaging items as well as consumer products.