Real Insurance launches a new product

October 25, 2011

, NAIROBI, Kenya, Oct 25 – Real Insurance product has launched a new product that will allow its clients to opt for elective international treatment.

Real Health is targeting cooperate organisations as an insurance plan for staff and their dependants.

“What sets Real Health apart from the rest is that we will allow clients elective overseas treatment options in the Standard and Enhanced covers,” said Team Leaders for Real Health, Njambi Chege.

Insurance Regulatory Authority CEO Sammy Makove added the government needed further private partners to help bring health care prices down.

“It is not possible for the government through the Exchequer to continue financing and funding healthcare. We still need private groups and corporations to assist in the accessing of financing healthcare. That is how to increase penetration of the sector,” stated Makove.

Real Insurance Chief Executive Officer, Joseph Kiuna asserted “our entry into health insurance is a logical extension of our product offering and we have raised the bar with our main focus being on the customer.”

Kiuna further added that healthcare financing policies designed to improve certain disparities are subject to numerous and ever changing conditions, among them; population change and how societies cope with civil and economic unrest.

According to World Banks statistics, the country has the highest healthcare penetration, standing at three percent while neighbours Uganda and Tanzania stand at 0.3 percent. They also state the life expectancy at birth in Kenya’s total population in 2010 was at 59.48 years, up from 56 years in 2009.

The Association of Kenya Insurers 2010 annual report indicates the medical insurance industry recorded a gross written premium of Sh7. 4 million, a 26 percent growth from the previous year.

Real Insurance is currently looking at the possibility of expanding into South Sudan and Rwanda

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