Safaricom launches PIN to protect Bonga points

August 12, 2011
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, NAIROBI, Kenya, Aug 12 – Subscribers of leading integrated telecoms operator Safaricom can now protect their Bonga Points through a new PIN (Personal Identification Number)-based security system.

Launched on Friday, the new feature is meant to discourage unauthorized transfer of Bonga Points, under the popular loyalty scheme.

Safaricom recently announced new features to the loyalty program, enabling customers to transfer their Bonga Points to family and friends as way of improving customer experience.

While the transfer functionality has been well-received and has been a runaway success, it has in some cases resulted in unwarranted and unauthorized transfer of loyalty points from certain subscribers’ accounts.

“Safaricom is continuously innovating as we seek to improve customer experience in our offering and entire value proposition. This is one instance where we have listened to customer feedback and used it to improve our services,” Safaricom CEO Bob Collymore pointed out.

Launched in January 23, 2007 the Bonga Points program is open to all PrePay and PostPay subscribers, and has been a major driver of customer loyalty on the Safaricom network.

Bonga Points may be redeemed for rewards ranging from free minutes, SMS, MMS and data bundles to devices at any Safaricom Shop countrywide from as low as 25 points. The points can also be transferred to a fellow subscriber, under the latest innovation on the program.

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