Ms Kimotho was the founder of Regional Reach Limited, a media company that operated community televisions and video sets in Kenya’s rural centers for free public viewing from 1994 to 1998. The company launched Kameme FM, a local language station in 1999 and K24 – the first 24-hour news and information television channel in Kenya, in 2007. She sold the majority shareholding in both stations in 2010.
Prior to setting up Regional Reach in 1994, Ms Kimotho was General Manager and member of the Board of Directors of McCann-Erickson (K) Ltd. She began her career as a copywriter in Ogilvy & Mather.
Young & Rubicam Brands Founder Chairman Vernon Ayton said, “Rose has always been a leading figure in the Kenyan advertising and media scene, and has demonstrated her strong business acumen in starting several successful businesses. We have always held her in the highest respect for her professionalism and integrity. I am sure that she will add fresh opinions and more good business sense to our Board.”
Ms Kimotho is past Chairman of the Marketing Society of Kenya and past Chairman of the Media Owners Association. She is a Board Member of Stanbic Bank (K) Ltd, Population Services International (PSI) and The Nairobi Hospital.
“I am proud to be joining the Board of a Company which has done so much to define the Kenyan marketing scene over the past 40 years. The advertising scene in Kenya has changed almost beyond recognition, but Y&R Brands has stayed true to its mission of building long term brand value for its clients. Its young dynamic team offers different communications disciplines that work together to form strong brands-through Silver Bullet, Wunderman and Mediaedge. I look forward to being part of this great team,” she said.
Chris Harrison, Chairman Young & Rubicam Brands Africa and Indian Ocean commented, “Rose Kimotho has a remarkable reputation as consummate entrepreneur with the ability for delivering overall business growth. Her innovative thinking and ability to create brands that resonate with customers are valued not only by me but by our regional business.”
Ms Kimotho is also a Trustee of Rhino Ark, a non-profit making organisation working to protect the Rhino and the Aberdare Forest, a Trustee of the Universal Basic Education Fund set up by the Ministry of Education, Science and Technology. She was also a member of the Task Force on Press Law appointed by the Attorney General to make recommendations on laws governing the media.
Ms Kimotho was awarded Moran of the Burning Spear (M.B.S.) by the President in December 2003.