Connect with us

Hi, what are you looking for?

Heineken is present in over 70 countries/FILE


Heineken buys two breweries in Ethiopia

Heineken is present in over 70 countries/FILE

THE HAGUE, Aug 12 – Dutch brewing giant Heineken announced on Thursday it had bought two breweries in Ethiopia, Africa’s second most populous country, in a $163-million deal (110 million euros).

“Heineken N.V. today announced that it has completed the acquisitions of the Bedele and Harar breweries from the government,” a statement said.

The two breweries employ 1,100 people and represent 18 percent of the Ethiopian beer market.

“We are delighted to have acquired these two breweries which give us a sustainable footprint in one of Africa’s most exciting beer markets,” Siep Hiemstra, Heineken’s New Africa and Middle East boss.

“The transactions reflect Heineken’s strategy of increasing our exposure to and growth from developing markets,” he added in the statement.

Heineken stressed that Ethiopia’s beer market had huge growth potential.

With more than 80 million inhabitants, Ethiopia is the second most populous country in Africa after Nigeria and its beer market has grown approximately 20 percent annually over the past five years.

The Heineken statement said the average consumption of beer and non-alcoholic malt stood at four litres per capita, significantly less than neighbouring countries such as Kenya with 10 litres.

Heineken is present in over 70 countries and sold 205 million hectolitres of beer in 2010, making the world’s third largest brewer.

Advertisement. Scroll to continue reading.
Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...