NAIROBI, Kenya, Jul 15 – Posterscope Worldwide, the world’s leading Out-of-Home Media Agency formally launched its Nairobi office on Friday, which will also act as the headquarters for the greater East African region.
Kenya is the 23rd market globally that Posterscope is venturing into and the second after South Africa in Sub Saharan Africa.
Christian Skipper, Posterscope Worldwide International Development Director said that the decision by the global giant to venture into Kenya was necessitated by the growing influence and economic strength presented by the East African Community and Kenya being the regional hub presented a natural choice for the office location.
He further lauded the remarkable economic recovery exhibited by the country in the wake of the post poll chaos and the global economic slump.
“Kenya is a significant market for us and our multinational clients as is exhibited by the fact that it is the second market we are venturing into in Africa. We are indeed very excited to be here and I want to assure you of our commitment to this market,” said Mr Skipper.
Posterscope is a dedicated Out-of-Home Media agency which prides itself on offering its clients new generation, exciting and innovative Out-of-Home media solutions.
With people spending more time out of home and becoming more demanding in what they expect from brand communications, new age advertisers need to be thinking about how intelligently their Out-of-Home communications and platform selections are.
The entry of Posterscope Kenya into the Kenyan market promises to revolutionise the way Out-of-Home advertising is done. Further, George Mugendi, Managing Director Posterscope Kenya adds that besides offering innovative Out-of-Home Media solutions, the company will also provide data on particular Out-of-Home sites and platforms to enable clients to make informed decisions and justify Returns on Investment.
“Nowadays, brands want to know detailed specifics on their prospective Out-of-Home investment. Where is my billboard in proximity to my audience and competitors? Who will be looking at my billboard, and when? Is my target audience actually seeing my message? What will my billboard look like as I drive around that bend? Thankfully, Posterscope’s proprietary tools take the guesswork out of Out-of-Home investment.” said Mr Mugendi.
Using tools such as GPS mapping, comprehensive Out-of-Home competitor analysis and billboard campaign previews on a site by site basis, Posterscope is able to make strategic recommendations to Companies looking to invest in the Out-of-Home space.
Posterscope plans on rolling out its Out-of-Home Consumer Survey in the next year, which will deliver insights into consumer perceptions about Out-of-Home Communication and media space which will help to further inform Communication planning decisions.