NAIROBI, Kenya, Jun 6 – The Kenya Tourist Board (KTB) is holding a weeklong conference for its foreign-based marketers.
The marketers will be taken on a familiarisation tour of the country to help them aggressively market the country in their various stations abroad.
"Familiarisation trips have been organised for you to see more of the product that you are promoting in the respective areas. Take time to sample Kenya\’s diversity and enjoy Kenya\’s uniqueness. This knowledge of the country will enable you to promote the country in a more informed perspective," Tourism Assistant Minister Cecile Mbarire said.
She said the marketers were helping to boost the country\’s image around the world and that is reflected in Tourism earnings which grew by 15.1 percent last year.
"Tapping into emerging markets such as the UAE, China, and the Gulf countries among others is helping in elevating the sector. The Ministry of Tourism is working closely with other government agencies to resolve challenges that could destabilise the sector," she said.
The summit will also provide a platform for leveraging diversity and it will mainly focus on the inclusion of diversity in tandem with the industry\’s strategies and tactics.
The government has come up with the Tourism Bill which among others, aims to harmonise all existing laws in the tourism sector and simplify the working environment for both the public and private partners in the sector.
At the same forum, KTB Managing Director Mureithi Ndegwa reiterated the board\’s desire to market golf tourism with greater vigour as the country boasts 11 top class golf ranges.
Tourism is Kenya\’s largest foreign exchange earning sector.
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