, NAIROBI, Kenya May 7- Consumer electronics manufacturer Samsung Electronics will next week host its second Samsung Africa exhibition in Nairobi.
Samsung views Africa as its next growth market and the five-day conference to start on Monday at the Kenyatta International Conference Centre will be used to network and market its products on the continent.
Samsung Electronics Africa President Kwang Kee Park, disclosed that as part of the firm\’s continental growth strategy, Samsung will be focusing on Africa\’s top 10 economies, which together generate 79 percent of the continents wealth and house almost 47 percent of the population.
"Alongside Kenya, Samsung\’s key focus countries will continue to be those with large and growing populations, such as South Africa, Nigeria and Sudan," Mr Park said.
Speaking in Nairobi, Samsung Electronics East Africa Business Manager Robert Ngeru reiterated the conventions importance describing it as Africa\’s premier consumer electronics and related products business convention.
At this year\’s Samsung Africa Forum, Samsung Electronics will be stepping up to display innovations in Internet-connected TVs, consumer-inspired digital cameras and the latest mobile technology.
"Through Samsung Africa Forum 2011 here in Nairobi, our aim is to promote co-operation, innovation and the exchange of new ideas in technology with hundreds of delegates set to attend the major convention next week," Mr Ngeru said.
Founded in South Korea 42 years ago Samsung Electronics has curved a niche as the global leader in digital media and digital convergence technologies. With a solid presence across the globe, Samsung has continued to innovate and is currently using the Samsung Africa Forum as a flagship platform to develop its African market potential.
Plans are also underway to achieve leadership in other categories, including mobile phones, washing machines and air conditioners, through Samsung\’s innovative product lineup, enhancing in-country marketing including alliances with retailers, strengthening distributor infrastructure, as well as tightening and improving supply chain management.