May 9,2011 – Broadcast & Film Africa 2011 brings in lead speaker on take-off in regional mobile TV market
With Kenya in a lead position in the roll-out of mobile TV in Africa, experts are now turning to the critical factors to achieve take-off in the market.
DVB-H (Digital Video Broadcast – Handheld) is one of the most recent mobile broadcast technologies in the world, allowing for the live transmission of television channels to a cell phone (via digital terrestrial broadcast). The technology is so cutting-edge that Kenya is among only a few countries in Africa offering the service.
For this reason, Broadcast & Film Africa 2011 will this year be flying in Arthur Goldstuck, a leading media analyst from South Africa, as lead speaker and thought leader to present on “Mobile TV – the critical consumer factors” at the Nairobi conference.
Safaricom introduced mobile TV on cell phones in 2007, and the service is now also available from Airtel, Yu and Orange, meaning the market is now enabled for take-off: but what are the factors that will see this new technology spread into the mass market?
Arthur is an award-winning writer, analyst and commentator on Internet, mobile and business and consumer technologies. He heads World Wide Worx in South Africa, leading groundbreaking research into how change is affecting businesses large and small, and is author of 17 books, including South Africa’s best-selling IT book yet, “The Hitchhiker’s Guide to the Internet”, and the current guide to mobilising the workplace, “The Mobile Office”.
Announcing the keynote speaker, Sean Moroney, Chairman of AITEC Africa, said: “Arthur is one of the region’s thought-leaders in trends in electronic media, consumer use of technology, and the social landscape of the future.”
Broadcast and Film 2011, which will be held in Nairobi on July 6 and 7, will be presenting more than 40 speakers on key industry issues, as well as hosting a film pavilion and animators pavilion with guests from Nigeria’s Nollywood, and unveiling a series of industry announcements and initiatives.