Multichoice unshaken by competition

March 15, 2011

, NAIROBI, Kenya, Mar 15 – Multichoice Kenya is confident of maintaining its market share despite the entry of Smart TV into the sector.

Speaking during the signing of a partnership agreement that will see Multichoice subscribers pay their subscription fees at selected Uchumi supermarkets, Multichoice General Manager, Stephen Isaboke said with digital migration, the company is well placed as all their decoders are already digitalised.

"What you are seeing is many players in the market trying to position set top boxes to enable customers to access free to air channels. The DSTV service is already digitalised. So anyone having a Multichoice decoder is already digitally compliant," Mr Isaboke said.

Uchumi\’s Managing Director Jonathon Ciano said the partnership will be more convenient for customers.

"This is a mark of consolidated customer service package. When DSTV grows and decides to go to Uganda or Tanzania, Uchumi will be able to give the same hospitality because it is a commercial decision to move business for both companies to the nest level," Mr Ciano said.

He added that that the retail store is still in the process of furnishing the Capital Markets Authority with documentation for its re-listing on the Nairobi Stock Exchange.

He however said he did not know when the CMA will make a decision on is re-listing.

The service was introduced to provide increased access by DSTV subscribers to simplify payment solutions that fit consumers\’ lifestyle and locations.

Subscribers will be able to make their payments in local currency at specifically assigned tills at either Uchumi Capital Centre, Sarit Centre, Langata Hyper, Ngong Road, Jipange and City Centre. Following payments, services will be automatically reconnected.

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