, NAIROBI, Kenya, Mar 16 – The Anti-Counterfeit Agency is now engaging private sector players to seek views on how it can effectively combat bogus goods in the country.
Executive Director Stephen Mallowah said they are hoping that the consultations will strengthen a draft strategy they have developed.
"We want to inform and enlighten the public on matters relating to counterfeiting. We also want to devise and promote training programs in combating counterfeiting. At the moment because of limited resources, we have not undertaken any full scale public awareness programs. Hopefully in the next financial year, and once the strategic plan has approved, then we will be very visible in the public," Mr Mallowah said.
He is asking consumers to be vigilant and report suspected counterfeits to the agency.
"We therefore need cooperation and support from all stakeholders if we are to actually win the war against counterfeiting. We have a very strong sense of commitment to succeed. We want to create an organisation that will be a role model to all other agencies in the world." He added
The Anti-Counterfeit Agency became operational in June last year to prohibit trade the counterfeit menace which cost the economy billions of shillings every year.
Food and alcoholic beverages, medicines, electronics and cosmetics are among the main products that are counterfeited.
The sources of most counterfeit goods are direct imports, transit goods and locally manufactured products
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