LG introduces Optimus Black smartphone

January 11, 2011

, NAIROBI, Ken Jan 11 – LG Electronics (LG) is set to unveil its new Android Smartphone, LG Optimus Black, at the 2011 International Consumer Electronics Show (CES) this week in Las Vegas.

LG Regional Marketing Manager East Africa George Mudhune said the LG Optimus Black will be rolled out globally in the first half of 2011 and is expected to be in the Kenyan Market by April this year.

LG has however not set a price for the phone in the local market.

The 9.2 mm LG Optimus Black boasts of features such as a brighter 4-inch NOVA display designed to be the brightest, clearest and most readable among mobile screens.

“LG Optimus Black provides users with an easier and more natural experience when browsing the web, reading emails, or writing documents with higher levels of brightness and pure white tones that deliver true black and white colors for ideal handset viewing. NOVA technology featured on LG Optimus Black also enables users to maintain visibility whether indoors or outdoors under strong sunlight,” Mr Mudhune said.

Making a strong visual statement, LG Optimus Black weighs only 109g and offers sleek lines and smooth edges that improve handheld grip. Tapering down to the world’s thinnest smart phone profile of 6.0 mm, LG Optimus Black’s subtle back arch helps to create the illusion of even greater slimness.

In addition to greater luminosity, the NOVA display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD.

Unique to the LG Optimus Black, the flush and flawless finish of the front display is achieved by innovatively hiding the Invisible Receiver behind the edges of the phone.

“We are excited to introduce this stylish new Android smartphone and expect the LG Optimus Black to play a key role in the mobile market,” LG Electronics Chief Executive for Middle East Africa Wan Kim said.

“LG Optimus Black reflects our core strengths of advanced technology, in both display and design, offering the world’s brightest screen and the world’s slimmest design in an attractive and smart package,” he added.

The LG Optimus Black also offers a set of smarter features designed for easy and faster access to important apps and content.  Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap.

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