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LG introduces next generation smartphone design

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January 11, 2011 – New LG Optimus Black Delivers Breakthrough NOVA Display Technology in the World’s Slimmest Smartphone Device

LG Electronics (LG) has unveiled its new Android Smartphone, LG Optimus Black, at the 2011 International Consumer Electronics Show (CES) that is on going this week in Las Vegas.

Though the price has not been announced, George Mudhune, LG Regional Marketing Manager, East Africa said the LG Optimus Black will be rolled out globally in the first half of 2011 and is also expected to be available in the Kenyan Market by April this year.

The phone will provide users with a dramatically brighter 4-inch NOVA display in the world’s slimmest 9.2 mm mobile device and is designed to be the brightest, clearest and most readable among mobile screens with 700 nits of brightness for optimal visibility:

“LG Optimus Black provides users with an easier and more natural experience when browsing the web, reading emails, or writing documents with higher levels of brightness and pure white tones that deliver true black and white colors for ideal handset viewing. NOVA technology featured on LG Optimus Black also enables users to maintain visibility whether indoors or outdoors under strong sunlight,” he said.

In addition to greater luminosity, the NOVA display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD.

Similarly, AMOLED consumes twice as much power as NOVA to display a full white screen, the most frequently used color scheme for web browsing. Combined with the 1500 mAh battery of the LG Optimus Black, users will have enough power for their daily needs, even at maximum brightness settings.

Users will never be out of style with the LG Optimus Black’s ultra slim 9.2 mm design.

Making a strong visual statement, LG Optimus Black weighs only 109g and offers sleek lines and smooth edges that improve handheld grip. Tapering down to the world’s thinnest smartphone profile of 6.0 mm, LG Optimus Black’s subtle back arch helps to create the illusion of even greater slimness.

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Unique to the LG Optimus Black, the flush and flawless finish of the front display is achieved by innovatively hiding the Invisible Receiver behind the edges of the phone.

“We are excited to introduce this stylish new Android smartphone and expect the LG Optimus Black to play a key role in the mobile market,” said Mr. K. Wan Kim, CEO of LG Electronics Middle East Africa.

“LG Optimus Black reflects our core strengths of advanced technology, in both display and design, offering the world’s brightest screen and the world’s slimmest design in an attractive and smart package,” he added.

The LG Optimus Black also offers a set of smarter features designed for easy and faster access to important apps and content. Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap.

The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking calls, entering camera mode, or enjoying music. LG Optimus Black also introduces the world’s first Wi-Fi Direct for quick and high-quality data transfer between mobile devices and adopts the world’s first 2MP front-facing camera.

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