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Investment driven by business reporting

NAIROBI, Kenya, Jan 25 – Increased focus on Africa as the next frontier for economic growth has encouraged more positive coverage of the continent from an African perspective.

This has in turn increased the share of the continent\’s voice in the international arena and has impelled Diageo, a premium drinks firm and shareholder of East African Breweries Limited (EABL) to continue sponsoring its annual Africa Business Reporting Awards which recognises excellence in business journalism.

"We feel that more and improved journalistic reports on Africa definitely impact on the Foreign Direct Investments and the economy as a whole," said EABL Group\’s Corporate Relations Director Brenda Mbathi.

Since the launch in 2004, the event has grown significantly as has the quality of work submitted, she said on Monday.

"We have seen in the last six or seven years an improved number of entries. We did research in 2008 to see the quality of the submissions and indeed they have improved," she emphasised.

Speaking during the launch of this year\’s Africa Business Reporting Awards, Ms Mbathi urged all business journalists in the country who have contributed to selling Africa\’s story to submit their entries in the awards\’ 11 categories.

"Last year was our largest entry at 700, of which Kenya was 291. We were really happy with that result and we hope to see more entries this year from the entire region. It is therefore with great anticipation and confidence that we look forward to 2011, which promises to be a year of continued growth," she added.

Judges will be looking for journalists who have excelled in reporting accurate and unbiased information about the region and who have helped shape opinions and create an enabling environment for business in Africa to succeed, she emphasised.

"This year the high-profile judging panel will be particularly looking for journalists demonstrating integrity and a true commitment to reporting," she pointed out.

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Entries can be submitted online and the closing date is March 21 this year. The awards ceremony will be held on June 30 in Central London.

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