PARIS, Jan 13, 2011 – French automaker PSA Peugeot Citroen said on Thursday that sales outside Europe accounted for 39 percent of a record 3.602 million units sold in 2010, offsetting a decline in its traditional core European market.
The group\’s market share in Europe improved to 14.2 percent from 13.8 percent in 2009, but demand in Europe dropped by 4.0 percent as government car-buying incentives expired.
The proportion of sales outside Europe rose to 39 percent from 34 percent in 2009, with overall auto demand in China rising 30 percent and Latin America rising 14 percent.
In China, Peugeot Citroen sold 375,600 vehicles, an increase of 38 percent, for a market share of 3.3 percent.
The group\’s market share in Latin America reached 5.4 percent, a 0.2 percent increase from 2009, with sales rising 26.5 percent to 294,300 units.